GoPro Brand Partnerships

GOPRO BRAND PARTNERSHIPS FORD | 2016

Ford Motor Company teamed up with GoPro to develop an original content series that sought to explore just what it means to Be Unstoppable. The concept was simple. Follow GoPro's Unstoppable athletes on a once and a lifetime adventure that pushes them beyond their comfort zone. The result was GoPro's first foray into Branded Partnerships and the promise of an expanded content series to follow in 2017. In the series, GoPro demonstrated it's creative leadership, high-energy storytelling capabilities and the ability to authentically highlight the spirit and personality of Ford’s, “Be Unstoppable” SUV lineup

Role: Creative Director