2024 - Q3 Earnings

Salesforce produces a lot of communications materials, from sizzle reels to anthems. But earnings reports are a different animal. This past year, with the major shift towards AI and Agentforce, our earnings films—created by our talented Director/Producer, Post, and Customer Marketing teams—have been exceptional. It's a big undertaking and a complex process for the entire team, because it involves everyone. We meticulously select the best sound bites and product sequences, weaving them into a compelling piece. Through close collaboration, we rework each of these sequences, capturing only the most impactful customer testimonials and securing all necessary approvals from the customers. We do this all with a very short runway and with a lot of love and care for the brand.