MAVERICKS | 2012 - 2014
Since 2012 GoPro could not be more stoked to have signed-on as the presenting sponsor for the Mavericks Invitational Event, part of the Big Wave World Tour. Our team’s goal was to provide people around the world with GoPro's unique perspective and an idea of what it is like to drop-in and ride a wave at Mavericks. In that time, the event only happened twice - in 2013 and 2014. The GoPro production crews worked long days in preparation for the competition, arranging boats and transfers, working with athletes, mounting cameras to boards, and figuring out logistics - so we could capture the best moments to share with a live audience. In addition, to providing content into the live broadcast, Network news and social media, footage was also integrated into Red Bull's Signature Series NBC TV Show. For GoPro's Network, we put out a separate recap behind-the-scenes look at the 2014 Mavericks event with surfers like Jamie Sterling, Mark Healey, and Shane Dorian, to show what it's like to be in our shoes at the famous Mavericks break.
Role: Senior Producer