I'm a Santa Cruz surfer turned filmmaker. After USC's film school, I worked on movies like The Perfect Storm, Master and Commander, and some fun Adam Sandler comedies like (Anger Management, 50 First Dates, and The Longest Yard), plus a few TV shows like The Agency and Hidden Hills. Then I started writing and directed commercials, which somehow landed in San Francisco and then at GoPro. There, my team and I might have broken the internet a few times creating content around the world for events like X-Games, WSL, Tour de France, Americas Cup, and a few other brand partnerships with Ford, RedBull, and NBC’s World of Adventure. Then it was off to Salesforce.

At Salesforce, I lead a film/video team of (producers, editors, and directors), setting the creative vision for a wide range of content, from customer success stories and demos to campaign pieces and thousands of pre-sales videos. We developed a strategic, story-driven approach, managing all aspects of production, resources, budgets, and vendors in close partnership with customer marketing and leadership. This work coincided with Salesforce's rise as the #1 trusted AI platform, empowering companies to become Agentforce Companies, and required the team to translate complex AI applications into compelling, human-centric narratives.

I'm passionate about storytelling, regardless of the subject, and I'm particularly drawn to showcasing how technology can be a force for good in the world. I also enjoy volunteering my creative skills for non-profits that I’m drawn to.

So let's connect! Good ideas are welcome, but even questionable ones are worth discussing. I'm an equal-opportunity idea-appreciator.