When Danny and Red Bull Europe invited GoPro to join Danny MacAskill's Imaginate project, we eagerly agreed. After signing contracts and organizing logistics, we worked with Danny to create a behind-the-scenes GoPro video. Our goal was to fulfill Danny’s vision and promote his Imaginate project with engaging content, which unexpectedly garnered millions of views.

Ford Motor Company partnered with GoPro to develop a content series focused on the theme of being unstoppable. The series followed GoPro’s Unstoppable athletes on adventures that pushed their limits.