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As Senior Creative Director at Q-Branch Video (later transitioned to Salesforce Studios), I built and led a high-performing team producing impactful video content for global sales teams. Collaborating closely with sales leaders across diverse industries, we created visually compelling narratives grounded in the technical product story, showcasing how Salesforce empowers customer success. Our content directly addressed customer challenges and influenced in-cycle deals, always aligned with brand marketing and product strategy. This involved establishing clear communication, a rigorous review process, and a collaborative culture. In 2022, I spearheaded the transition of the Q-Branch team into Salesforce Studios within marketing, effectively bridging the gap between sales and marketing to create a unique and powerful content engine.

Slack | Genentech - Vision X Deal Film

Salesforce Deal Update 2022 - For FY23