GoPro: Be a Hero
GoPro is an amazing brand to work for. Where else can you work on 3 major verticals, 10+ sports related disciplines with major endemic sponsors, while working with amazing people gaining some of the most insane content. In 4 years, GoPro has gone from a hot start-up camera company, to going public and evolving from not just a product company, but a viable media company too. What a ride! I'm very proud of the work I contributed to. From the verticals I oversaw to our various product launch reels for Hero3 -Hero3+ - App Video - Hero4 - Hero4 Sessions (see below.) I'm even more proud to have been a part of the teams who helped make GoPro's Network and user-base thrive and grow to what it is today. Below are just some of the wildest, most crazy content collaborations I was lucky enough to be a part of during my time there.
Role: Senior Producer
GoPro Content
GoPro publishes a variety of content from athletes, to user generated content, to sponsored events and everything else shot on GoPro. Below are some of the projects I worked on with athletes or acquired from users. Nothing is off limits, but the curation and editorial all take time and must be thoughtfully versioned across GoPro's entire network.
GoPro Athlete Summit
VIDEO: Inside GoPro's burgeoning media empire | Engadget
The best action sport athletes in the world converge on Oahu to hone their content-creation skills at the GoPro Athlete Summit. GoPro invites these hard-working ambassadors ever two years for an all-hands “athlete summit.” After a bit of classroom time, where GoPro dishes knowledge on products, marketing initiatives, and whatnot - the crew takes to the sands, sea and air to put the cameras and talent to good use. Below, you’ll get a taste of what these guys and gals got into.
Role: Senior Producer